AI Insights · Timothy · July 2021
Top 5 iOS Consumer Finance Apps in Ecuador: Q2 2021 Performance
Explore the trends and performance of the top five consumer finance apps in Ecuador on iOS during the second quarter of 2021, highlighting download and active user metrics.
During the second quarter of 2021, the top five consumer finance applications on iOS in Ecuador showcased varied performance trends in terms of downloads and active users, according to data from Sensor Tower. Here's a closer look at the metrics for each app.
PICHINCHA BANCA MOVIL demonstrated a steady trajectory in weekly downloads, starting at approximately 2.8K at the end of March and reaching a peak of around 3.7K in early May. Active users for this app showed a consistent increase, beginning at 92.9K and reaching a notable high of 100.5K by the end of June.
Banco Guayaquil: Banca Móvil experienced moderate fluctuations in weekly downloads, with numbers ranging from 1.1K to 1.5K. Active users saw a gradual rise, starting at 2.6K and ending the quarter at 2.9K, indicating a growing user base.
For Banco del Pacífico, weekly downloads displayed a slight upward trend, peaking at 1.5K in early May. Active users fluctuated between 8.3K and 8.9K, reflecting a stable engagement rate with a slight increase towards the end of the quarter.
Produbanco Grupo Promerica showed a relatively stable download pattern, maintaining weekly figures between 700 and 800. Unfortunately, active user data for this app was not available, but the consistent download numbers suggest a steady interest from new users.
Lastly, Banco Bolivariano exhibited weekly downloads ranging from 500 to 700, with a peak of 690 at the end of June. Like Produbanco Grupo Promerica, active user metrics for Banco Bolivariano were not provided.
These insights highlight the dynamic nature of the consumer finance app market in Ecuador, with each app showing unique trends in user acquisition and engagement. For more detailed insights and data, visit Sensor Tower.
